These analytics show you trends related to engagement, impressions, your posts' reach, and even how your Instagram Stories are performing. The platform allows you to schedule new posts, monitor what people are saying about the industry (or your brand), and of course track your Instagram analytics. Iconosquare is a three-in-one Instagram solution for social media marketing. Iconosquare Key specialty: Social monitoring Unfortunately, you can only use the tool within the app (there's no desktop version), and it's not the most user-friendly, but it provides a good basic overview of your Instagram analytics for both individual posts, and your account as a whole. The Insights tool can show you when your audience is on Instagram, which of your posts are most popular, and your account's impressions and reach.Īdditionally, you can compare your original post with a promoted version of the post to figure out if your paid efforts are working. If you have a business account on Instagram, you automatically have access to their free analytics tool, Instagram Insights. Instagram Insights Key specialty: Followers and mentions
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May 2023
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